About Our Founders

Else Nutrition is an Israeli/US and Canadian-based group of companies focused on developing innovative, clean and plant-based nutrition products for infants, toddlers, and children. The company was founded by executive veterans of the infant nutrition industry in Israel.

Hamutal Yitzhak
Co-Founder, Director & CEO

Former Head of Infant Nutrition at Abbott Labs Israel

Founder & Partner in Golden Heart Baby Snack Co.

Michael Azar
Co-founder & CTO

Former CEO & Chief Food Technologist at Materna (acquired by Nestle)

Infant Nutrition production expert

Uriel Kiesler
Co-founder, Director & COO

Former GM PL Infant Formula at Promedico Healthcare Group, Israel

Founder & Partner in Golden Heart Baby Snack Co.

A Message From Our CEO

Dear Health Care Professionals,

The rise of plant-based nutrition is promising; yet our babies and kids have the most limited options. We started Else because we believe that babies and children deserve a real alternative to dairy-based nutrition. After 120 years of little change to the baby formula category, a clean, plant-based alternative is long overdue. And now, we have one. Led by industry veterans, scientists, nutritionists, and parents, our team has created a real alternative to dairy-based formula that uses over 90% whole-food ingredients and the cleanest, most natural production process to date.

Why the focus on production? Less processed ingredients offer more of the nutritional value we gain from real, whole foods – all while minimizing environmental impact. By not altering the chemistry of our core plant ingredients, we preserve more of the goodness that nature intended. Dairy and soy have always been the industry standard. Now, there’s something else – a dairy-free, soy-free, clean-label alternative. What we make is real nutrition for little ones, providing a real choice for their parents. We hope you’ll join us on the Else journey.